• Color Safe® formula with “Touch Release” freshness.

    Ensueño® MAX aromas have powerful microcaps –
    a new technology that guarantees "touch release" freshness for up to 21 days after washing.

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  • Bigger size.
    Better value
    More time for family.

    Every moment of your day is precious. So try the new 150oz. bottle of Ensueño® MAX Violet Bouquet, Spring Fresh and Baby for a time and money-saving value.

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  • Soften your fabric and leave a fresh, baby powder scent.

    Ensueño® Baby makes your clothes feel soft after every wash with its delicate aloe vera extract while adding a fresh, baby powder scent.

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  • Fresh, natural and soothing scents for a touchable clean.

    Ensueño® Natureza scents like Oatmeal + Almond, Chamomile + Aloe and Cucumber + Bamboo create a relaxing and refreshing experience for your linens.

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  • Fabric Care Solutions to Help You Take Care of Your Clothes!

    Pamper your clothes so much that they'll thank you. Simply use Ensueño® MAX, Pinol® Floral and Cloralex® Max to show them you care.

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We dream of a cancer free world
Simply use Ensueño® MAX, Pinol® Floral and Cloralex® Max to pamper your clothes so much that they'll pamper you in return.

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HE-Friendly Fabric Softener

Save money on every load.

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Safe Enough for Your Little Bundle

Baby Scent Ensueño® is hypoallergenic.

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Laundry Resources

A blog for sharing cleaning and laundry tips.

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Ask Angela

Questions about Ensueño®? Ask our expert.


Ensueño® is developed under the highest standards of quality and is the only softener to offer Color Safe® - a color protecting formula that keeps clothes soft and smelling fresh wash after wash. Our Color Safe® formula is also proven to make ironing easier!

For more than 60 years, AlEn has been providing cleaning products that are good for you, your home and your family, generation after generation.